Go InStyle is excited to elevate our ski program, “Ski InStyle,” by introducing new exclusive destinations and premium products tailored for discerning high-end clients. Our target audience consists of affluent middle-aged individuals and “young retirees” who embody the philosophy that “70 is the new 50.” This demographic seeks luxurious accommodations, expertly curated skiing experiences, exceptional cuisine, and engaging activities.
As part of Travel Experts Sweden, we also proudly represent the Travel Expert network as Alpine Experts. This unique position allows us to secure contracts not only for Go InStyle but also for the entire network, which boasts a total turnover of approximately €100 million and are members of Virtuoso.
Ski InStyle currently offers 12 destinations in France, Switzerland, Italy, Austria, Japan, USA and Canada.
We are currently expanding our Ski Program, incorporating new hotels into our existing destinations and adding fresh locations to our offerings.
To enhance this initiative, we have brought on board Janne Nordlander, a seasoned professional with a rich background in the ski travel industry and extensive expertise in the Alps. Janne has previously served as CEO of major ski tour operators in Sweden, including Lion Alpin and STS Alpresor, and has dedicated many years crafting exclusive, tailor-made travel experiences for discerning clients.